Asal Yaghoubi – Founder of Nawrayn

My journey with beauty began in struggle. As a teenager, I battled acne. searching desperately for relief in chemical skincare. Instead of healing, it left me with scars, open pores, irritation, and a deeper frustration with an industry that seemed to care more about profit than true restoration.

Everything changed when I discovered the power of natural ingredients and their effectiveness lit a spark in me.

Shortly after I found myself taking a herbalism course.

The deeper I studied, the more I realized something profound; ancient Iranian ingredients, once treasured for their healing beauty, were being overlooked in today’s world. And I need to bring it back to life.

That realization became my calling. I knew I had to make these remedies accessible once again. not just as skincare, but as a holistic experience that heals, beautifies, and reconnects us with ancient wisdom.

What began as my personal journey of healing has now grown into Nawrayn: a brand built on rare and exclusivity. reviving vintage packaging, celebrating classic rouge shades, and honoring the artistry of Iranian botanicals and centuries old ingredients backed by science.